//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Return on influence : the revo...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
514
Social web
514
Consumer behaviour
350
Konsumentenverhalten
350
Internet marketing
240
Online-Marketing
240
Marketing
225
Beziehungsmarketing
135
Brand management
135
Markenführung
135
Relationship marketing
135
Marketing management
129
Marketingmanagement
129
Social media
127
Viral marketing
121
Virales Marketing
121
Online retailing
96
Online-Handel
96
Brand
88
Markenartikel
87
Customer integration
80
Kundenintegration
80
Brand image
79
Markenimage
79
Social network
73
Soziales Netzwerk
73
E-commerce
48
Electronic Commerce
48
Innovation
43
Advertising effects
39
Werbewirkung
39
Firm performance
37
Unternehmenserfolg
37
Bibliometrics
36
Bibliometrie
36
Social relations
36
Soziale Beziehungen
36
Luxury goods
30
Luxusgüter
30
Confidence
29
more ...
less ...
Online availability
All
Undetermined
599
Free
16
Type of publication
All
Article
727
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
729
Aufsatz in Zeitschrift
729
Collection of articles of several authors
6
Sammelwerk
6
Conference paper
4
Konferenzbeitrag
4
Case study
2
Fallstudie
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
730
Author
All
Ko, Eunju
11
Filieri, Raffaele
10
Krishen, Anjala S.
9
Casaló, Luis V.
7
Dwivedi, Yogesh Kumar
6
Flavián Blanco, Carlos
6
Kim, Kyung Hoon
6
Lim, Weng Marc
6
Mariani, Marcello M.
6
Agarwal, Shaurya
5
Berezan, Orie
5
Huarng, Kun-Huang
5
Kachroo, Pushkin
5
Seo, Yuri
5
Veloutsou, Cleopatra
5
Bigné Alcañiz, J. Enrique
4
Colladon, Andrea Fronzetti
4
Dhir, Amandeep
4
Harrigan, Paul
4
Ibáñez-Sánchez, Sergio
4
Islam, Nazrul
4
Kornum, Niels
4
Paul, Justin
4
Rana, Nripendra P.
4
Ranaweera, Chatura
4
Rita, Paulo
4
Sharma, Piyush
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Yoganathan, Vignesh
4
Azer, Jaylan
3
Belanche, Daniel
3
Black, Iain
3
Borah, Sourav Bikash
3
Brodie, Roderick J.
3
Chen, Qimei
3
Choi, Jeonghye
3
El-Bassiouny, Noha
3
Foroudi, Pantea
3
Gloor, Peter A.
3
more ...
less ...
Published in...
All
Journal of business research : JBR
SpringerLink / Bücher
577
European Journal of Marketing
475
Journal of retailing and consumer services
343
Technological forecasting & social change : an international journal
283
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
272
Industrial marketing management : the international journal for industrial and high-tech firms
244
Springer eBook Collection
219
Marketing Intelligence & Planning
210
Journal of Food Distribution Research
208
International journal of internet marketing and advertising : IJIMA
193
Information systems research : ISR
177
Journal of marketing management : MM
170
Management science : journal of the Institute for Operations Research and the Management Sciences
164
Tourism management : research, policies, practice
164
Journal of marketing
157
Journal of management information systems : JMIS
150
Business horizons
141
Psychology & marketing
140
Management Science
138
Europäische Hochschulschriften / 5
137
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
136
Journal of Consumer Marketing
133
Journal of Agricultural and Applied Economics
130
Journal of marketing education : JME
129
International journal of hospitality management
126
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
125
Journal of the Academy of Marketing Science
124
International journal of business information systems : IJBIS
120
Marketing intelligence & planning
120
European journal of marketing : EJM
118
Journal of strategic marketing
117
Marketing science
112
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
110
Strategic Direction
110
Electronic commerce research
109
Journal of marketing communications
107
Journal of marketing management : JMM ; journal of the Academy of Marketing
100
Journal of travel and tourism marketing
100
Cogent business & management
98
more ...
less ...
Source
All
ECONIS (ZBW)
730
Showing
1
-
10
of
730
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Development of theory of mind on online social networks : evidence from Facebook, Twitter, Instagram, and Snapchat
Gentina, Élodie
;
Chen, Rui
;
Yang, Zhiyong
- In:
Journal of business research : JBR
124
(
2021
),
pp. 652-666
Persistent link: https://www.econbiz.de/10012493994
Saved in:
2
Factors for success in online social networks : an fsQCA approach
Mozas-Moral, Adoración
;
Bernal-Jurado, Enrique
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5261-5264
Persistent link: https://www.econbiz.de/10011589753
Saved in:
3
University students and online social networks : effects and typology
Gonzalez, Reyes
;
Gascó, José
;
Llopis, Juan
- In:
Journal of business research : JBR
101
(
2019
),
pp. 707-714
Persistent link: https://www.econbiz.de/10012103558
Saved in:
4
Social networks in cultural industries
Gonzalez, Reyes
;
Llopis, Juan
;
Gascó, José
- In:
Journal of business research : JBR
68
(
2015
)
4
,
pp. 823-828
Persistent link: https://www.econbiz.de/10010504976
Saved in:
5
The danger of flavor : e-cigarettes, social media, and the interplay of generations
Krishen, Anjala S.
;
Hu, Han-fen
;
Spivak, Andrew L.
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 884-896
Persistent link: https://www.econbiz.de/10012581671
Saved in:
6
Social factors' influences on corporate wiki acceptance and use
Iglesias-Pradas, Santiago
;
Hernández-García, Ángel
; …
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1481-1487
Persistent link: https://www.econbiz.de/10011297913
Saved in:
7
Co-creation of online service recoveries and its effects on complaint bystanders
Hutzinger, Clemens
;
Weitzl, Wolfgang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 525-538
Persistent link: https://www.econbiz.de/10012544868
Saved in:
8
Do social network crowds help fundraising campaigns? : effects of social influence on crowdfunding performance
Liu, Yang
;
Chen, Yuan
;
Fan, Zhi-Ping
- In:
Journal of business research : JBR
122
(
2021
),
pp. 97-108
Persistent link: https://www.econbiz.de/10012420346
Saved in:
9
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
10
When are influentials equally influenceable? : the strength of strong ties in new product adoption
Zhang, Honghong
;
Fam, Kim Shyan
;
Goh, Tiong-Thye
;
Dai, Xin
- In:
Journal of business research : JBR
82
(
2018
),
pp. 160-170
Persistent link: https://www.econbiz.de/10011771826
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->