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On-demand features : consumer reactions to tangibility and pricing structure
Schäfers, Tobias; Leban, Marina; Vogt, Florian - In: Journal of business research : JBR 139 (2022), pp. 751-761
Persistent link: https://www.econbiz.de/10013194463
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More of the same? : effects of volume and variety of social media brand engagement behavior
Schäfers, Tobias; Falk, Tomas; Kumar, Ashish; … - In: Journal of business research : JBR 135 (2021), pp. 282-294
Persistent link: https://www.econbiz.de/10012647870
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Free no more : investigating customer reactions to unexpected free-to-fee switches
Cziehso, Gerrit Paul; Schäfers, Tobias; Kukar-Kinney, … - In: Journal of business research : JBR 101 (2019), pp. 229-242
Persistent link: https://www.econbiz.de/10012103251
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Compulsive buying in online daily deal settings : an investigation of motivations and contextual elements
Kukar-Kinney, Monika; Scheinbaum, Angeline Close; … - In: Journal of business research : JBR 69 (2016) 2, pp. 691-699
Persistent link: https://www.econbiz.de/10011436226