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Why do consumers buy impulsively during live streaming? : a deep learning-based dual-stage SEM-ANN analysis
Lo, Pei-San; Dwivedi, Yogesh Kumar; Tan, Garry Wei-Han; … - In: Journal of business research : JBR 147 (2022), pp. 325-337
Persistent link: https://www.econbiz.de/10013271505
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Predicting the antecedents of trust in social commerce : a hybrid structural equation modeling with neural network approach
Leong, Lai-Ying; Hew, Teck-Soon; Ooi, Keng-Boon; Chong, … - In: Journal of business research : JBR 110 (2020), pp. 24-40
Persistent link: https://www.econbiz.de/10012237820
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Guest editorial: a blockchain-based approach to marketing in the sharing economy
Teck Ming Tan; Salo, Jari; Brashear-Alejandro, Thomas; … - In: Journal of business research : JBR 177 (2024), pp. 1-6
Persistent link: https://www.econbiz.de/10014551493
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Social media influencers : an effective marketing approach?
Ooi, Keng-Boon; Lee, Voon-Hsien; Hew, Jun-Jie; Leong, … - In: Journal of business research : JBR 160 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014294788
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The future is now but is it here to stay? : employees' perspective on working from home
Loh, Xiu-Ming; Lee, Voon-Hsien; Hew, Jun-Jie; Tan, … - In: Journal of business research : JBR 167 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014383207