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Revisiting the substantiality criterion : from ethnic marketing to market segmentation
Pires, Guilherme D.; Stanton, John; Stanton, Patricia J. - In: Journal of business research : JBR 64 (2011) 9, pp. 988-996
Persistent link: https://www.econbiz.de/10009241403
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Cosmopolitanism, individual-level values and cultural-level values : a cross-cultural study
Cleveland, Mark; Erdoğan, Seçil; Arıkan, Gülay; … - In: Journal of business research : JBR 64 (2011) 9, pp. 934-943
Persistent link: https://www.econbiz.de/10009241424
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Market and partner selection processes in international retail franchising
Doherty, Anne Marie - In: Journal of business research : JBR 62 (2009) 5, pp. 528-534
Persistent link: https://www.econbiz.de/10003846863