Market and partner selection processes in international retail franchising
Anne Marie Doherty
| Year of publication: |
2009
|
|---|---|
| Authors: | Doherty, Anne Marie |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 5, p. 528-534
|
| Subject: | Franchising | International | Internationale Marktsegmentierung | International market segmentation | Internationale Unternehmenskooperation | International business cooperation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003846863