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Is livestream shopping conceptually new? : a comparative literature review of livestream shopping and TV home shopping research
Ki, Chung-Wha; Chenn, Ashley Stevens; Chong, Sze Man; … - In: Journal of business research : JBR 174 (2024), pp. 1-19
Persistent link: https://www.econbiz.de/10014549019
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Customer misbehavior in access-based mobility services : an examination of prevention strategies
Pieper, Nadine; Woisetschläger, David - In: Journal of business research : JBR 171 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10014541887
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Virtual versus human : unraveling consumer reactions to service failures through influencer types
Zhao, Taiyang; Ran, Yaxuan; Wu, Banggang; Wang, Valerie … - In: Journal of business research : JBR 178 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014555571
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Understanding protective behavior and vaccination adoption among US individuals during the COVID-19 pandemic : a four-wave longitudinal study
Kolotylo-Kulkarni, Malgorzata; Marakas, George M.; Xia, … - In: Journal of business research : JBR 179 (2024), pp. 1-21
Persistent link: https://www.econbiz.de/10014555816
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Using affective content to promote high-involvement services on social media
Tran, Hai-Anh; Farrell, Andrew; Evanschitzky, Heiner; … - In: Journal of business research : JBR 179 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
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On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés; Veloutsou, Cleopatra; … - In: Journal of business research : JBR 179 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
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The impact of Janus fit brand extensions on perceived brand innovativeness
Falana, Wuraola Oluwabukola; Aspara, Jaakko; Frösén, … - In: Journal of business research : JBR 179 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
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Sharing is caring? : the effect of negative peer-to-peer experiences on loyalty intentions in the sharing economy
Grüner, Alina; Postel, Lea; Schumann, Jan Hendrik - In: Journal of business research : JBR 181 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014556705
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Emotional arousal in customer experience : a dynamic view
Caruelle, Delphine; Shams, Poja; Gustafsson, Anders; … - In: Journal of business research : JBR 170 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014535197
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Customer misbehavior and service providers' risk perception in the sharing economy
Roßmannek, Oliver; David, Natalie; Schramm-Klein, Hanna; … - In: Journal of business research : JBR 170 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014535217