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Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
Garrett, Robert P.; Covin, Jeffrey G.; Slevin, Dennis P. - In: Journal of business research : JBR 62 (2009) 8, pp. 782-788
Persistent link: https://www.econbiz.de/10003861045
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Special section: Strategic thinking in marketing
Moon, Junyean (contributor) - In: Journal of business research : JBR 66 (2013) 10, pp. 1697-1724
Persistent link: https://www.econbiz.de/10009772402
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Special section: Cognitive mapping of strategy in marketing
Marshall, Roger (contributor) - In: Journal of business research : JBR 66 (2013) 9, pp. 1541-1586
Persistent link: https://www.econbiz.de/10009757037
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Headquarters to subsidiary transfer effects on marketing strategy exploitation
Schleimer, Stephanie C.; Coote, Leonhard V.; Riege, Andreas - In: Journal of business research : JBR 67 (2014) 3, pp. 307-315
Persistent link: https://www.econbiz.de/10010245263
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The well-trodden path : complementing market and entrepreneurial orientation with a strategic emphasis to influence IPO survival in the United States
Feng, Cong; Patel, Pankaj; Xiang, Kexin - In: Journal of business research : JBR 110 (2020), pp. 370-385
Persistent link: https://www.econbiz.de/10012237868
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Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Gupta, Suraksha - In: Journal of business research : JBR 69 (2016) 7, pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
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Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
Sharma, Piyush; St. Davčik, Nebojša; Pillai, Kishore … - In: Journal of business research : JBR 69 (2016) 12, pp. 5662-5669
Persistent link: https://www.econbiz.de/10011597445
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The joint impact of entrepreneurial orientation and market orientation in new product development : studying firm and environmental contingencies
Morgan, Todd; Anokhin, Sergey Alexander - In: Journal of business research : JBR 113 (2020), pp. 129-138
Persistent link: https://www.econbiz.de/10012230449
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Strategic marketing capability : mobilizing technological resources for new product advantage
Kim, Namwoon; Shin, Sohyoun; Min, Sungwook - In: Journal of business research : JBR 69 (2016) 12, pp. 5644-5652
Persistent link: https://www.econbiz.de/10011597431
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Self-brand connections : the role of attitude strength and autobiographical memory primes
Moore, David J.; Homer, Pamela Miles - In: Journal of business research : JBR 61 (2008) 7, pp. 707-714
Persistent link: https://www.econbiz.de/10003709472