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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
1
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1
Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
Garrett, Robert P.
;
Covin, Jeffrey G.
;
Slevin, Dennis P.
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 782-788
Persistent link: https://www.econbiz.de/10003861045
Saved in:
2
Special section: Strategic thinking in marketing
Moon, Junyean
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1697-1724
Persistent link: https://www.econbiz.de/10009772402
Saved in:
3
Special section: Cognitive mapping of strategy in marketing
Marshall, Roger
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1541-1586
Persistent link: https://www.econbiz.de/10009757037
Saved in:
4
Headquarters to subsidiary transfer effects on marketing strategy exploitation
Schleimer, Stephanie C.
;
Coote, Leonhard V.
;
Riege, Andreas
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 307-315
Persistent link: https://www.econbiz.de/10010245263
Saved in:
5
The well-trodden path : complementing market and entrepreneurial orientation with a strategic emphasis to influence IPO survival in the United States
Feng, Cong
;
Patel, Pankaj
;
Xiang, Kexin
- In:
Journal of business research : JBR
110
(
2020
),
pp. 370-385
Persistent link: https://www.econbiz.de/10012237868
Saved in:
6
Critical brand
innovation
factors (CBIF) : understanding
innovation
and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
7
Product
innovation
as a mediator in the impact of R&D expenditure and brand equity on marketing performance
Sharma, Piyush
;
St. Davčik, Nebojša
;
Pillai, Kishore …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5662-5669
Persistent link: https://www.econbiz.de/10011597445
Saved in:
8
The joint impact of entrepreneurial orientation and market orientation in new product development : studying firm and environmental contingencies
Morgan, Todd
;
Anokhin, Sergey Alexander
- In:
Journal of business research : JBR
113
(
2020
),
pp. 129-138
Persistent link: https://www.econbiz.de/10012230449
Saved in:
9
Strategic marketing capability : mobilizing technological resources for new product advantage
Kim, Namwoon
;
Shin, Sohyoun
;
Min, Sungwook
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5644-5652
Persistent link: https://www.econbiz.de/10011597431
Saved in:
10
Self-brand connections : the role of attitude strength and autobiographical memory primes
Moore, David J.
;
Homer, Pamela Miles
- In:
Journal of business research : JBR
61
(
2008
)
7
,
pp. 707-714
Persistent link: https://www.econbiz.de/10003709472
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