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Learning to navigate the American retail servicescape : online forums as consumer acculturation platforms and consumer gift systems
Schau, Hope Jensen; Dang, Yan Mandy; Zhang, Yulei Gavin - In: Journal of business research : JBR 72 (2017), pp. 178-188
Persistent link: https://www.econbiz.de/10011645565
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Brand afterlife : transference to alternate brands following corporate failure
Russell, Cristel Antonia; Schau, Hope Jensen; Bliese, Paul - In: Journal of business research : JBR 97 (2019), pp. 257-267
Persistent link: https://www.econbiz.de/10012002959
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Wake up and smell the coffin : an introspective obituary
Brown, Stephen - In: Journal of business research : JBR 65 (2012) 4, pp. 461-466
Persistent link: https://www.econbiz.de/10009512753
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Wake up and smell the coffin: An introspective obituary
Brown, Stephen - In: Journal of business research : JBR 65 (2012) 4, pp. 461-467
Persistent link: https://www.econbiz.de/10009834152