Learning to navigate the American retail servicescape : online forums as consumer acculturation platforms and consumer gift systems
Year of publication: |
March 2017
|
---|---|
Authors: | Schau, Hope Jensen ; Dang, Yan Mandy ; Zhang, Yulei Gavin |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 72.2017, p. 178-188
|
Subject: | Chinese-speaking | Expatriates | Immigrant | Retail | Servicescape | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Soziale Integration | Social integration | Online-Handel | Online retailing | Auslandsaufenthalt | Expatriate assignment |
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