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Twentieth century female and images : cultural interconnections, social learning, and the dialectical logic of advertising
Spears, Nancy; Amos, Clinton - In: Journal of business research : JBR 67 (2014) 4, pp. 441-448
Persistent link: https://www.econbiz.de/10010362120
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Driving down danger : using regulatory focus and elaborative approach to reduce intentions to text & drive
Naletelich, Kelly; Ketron, Seth; Spears, Nancy - In: Journal of business research : JBR 100 (2019), pp. 61-72
Persistent link: https://www.econbiz.de/10012023778
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Impact of positioning strategies on service firm performance
Blankson, Charles; Crawford, John C. - In: Journal of business research : JBR 65 (2012) 3, pp. 311-316
Persistent link: https://www.econbiz.de/10009507209
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Positioning strategies of foreign and indigenous firms in an African cultural milieu
Blankson, Charles; Iyer, Pramod; Owusu-Frimpong, Nana; … - In: Journal of business research : JBR 119 (2020), pp. 627-638
Persistent link: https://www.econbiz.de/10012417070
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Impact of positioning strategies on service firm performance
Blankson, Charles; Crawford, John C. - In: Journal of business research : JBR 65 (2012) 3, pp. 311-317
Persistent link: https://www.econbiz.de/10009819640