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The effects of visual rejuvenation through brand logos
Müller, Brigitte; Kocher, Bruno; Crettaz, Antoine - In: Journal of business research : JBR 66 (2013) 1, pp. 82-88
Persistent link: https://www.econbiz.de/10009720385
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Beyond form and function : why do consumers value product design?
Kumar, Minu; Noble, Charles H. - In: Journal of business research : JBR 69 (2016) 2, pp. 613-620
Persistent link: https://www.econbiz.de/10011436022
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Influences of perceived product innovation upon usage behavior for MMORPG : product capability, technology capability, and user centered design
Jung, Hong Seob; Kim, Kyung Hoon; Lee, Chang Han - In: Journal of business research : JBR 67 (2014) 10, pp. 2171-2178
Persistent link: https://www.econbiz.de/10010400094
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Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško; Schmitt, Bernd; Zhang, Shi - In: Journal of business research : JBR 67 (2014) 11, pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
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The influence of motivational factors on ongoing product design decisions
Bleda, Mercedes; Querbes, Adrien; Healey, Mark - In: Journal of business research : JBR 129 (2021), pp. 562-569
Persistent link: https://www.econbiz.de/10012509704
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Fashion cewebrity involvement in new product development : scale development and an empirical study
Zhang, Hao; Liang, Xiaoning; Moon, Hakil - In: Journal of business research : JBR 120 (2020), pp. 321-329
Persistent link: https://www.econbiz.de/10012417134
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Perceived design affordance of new products : scale development and validation
El Amri, Dhouha; Akrout, Houcine - In: Journal of business research : JBR 121 (2020), pp. 127-141
Persistent link: https://www.econbiz.de/10012417332
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Understanding cross border innovation activities : the linkages between innovation modes, product architecture and firm boundaries
Meissner, Dirk; Burton, Nicholas; Galvin, Peter; … - In: Journal of business research : JBR 128 (2021), pp. 762-769
Persistent link: https://www.econbiz.de/10012494536
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Design thinking for innovation : composition, consequence, and contingency
Nakata, Cheryl; Hwang, Jiyoung - In: Journal of business research : JBR 118 (2020), pp. 117-128
Persistent link: https://www.econbiz.de/10012288574
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A configurational approach to network topology design for product innovation
Ozkan-Canbolat, Ela; Beraha, Aydin - In: Journal of business research : JBR 69 (2016) 11, pp. 5216-5221
Persistent link: https://www.econbiz.de/10011589677