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The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander; Hilken, Tim; Chylinski, Mathew; … - In: Journal of business research : JBR 116 (2020), pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
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Storytelling in the digital era : a meta-analysis of relevant moderators of the narrative transportation effect
Laer, Tom van; Feiereisen, Stephanie; Visconti, Luca M. - In: Journal of business research : JBR 96 (2019), pp. 135-146
Persistent link: https://www.econbiz.de/10011980774
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It's not what you say, it's the way you say it! : ffective message styles for promoting innovative new services
Bertele, Kerrie; Feiereisen, Stephanie; Storey, Chris; … - In: Journal of business research : JBR 107 (2020), pp. 38-49
Persistent link: https://www.econbiz.de/10012156670
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The Marketing-Finance Interface
de Ruyter, Ko; Wetzels, Martin - In: Journal of business research : JBR 50 (2000) 2, pp. 209-216
Persistent link: https://www.econbiz.de/10006727737
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E-tailers versus retailers - Which factors determine consumer preferences
Keen, Cherie; Wetzels, Martin; de Ruyter, Ko; Feinberg, … - In: Journal of business research : JBR 57 (2004) 7, pp. 685-695
Persistent link: https://www.econbiz.de/10006718545
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An empirical assessment of the influence of customer emotions and contact employee performance on encounter and relationship satisfaction
van Dolen, Willemijn; de Ruyter, Ko; Lemmink, Jos - In: Journal of business research : JBR 57 (2004) 4, pp. 437-444
Persistent link: https://www.econbiz.de/10006718852
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Cooperating for service excellence in multichannel service systems - An empirical assessment
Wiertz, Caroline; de Ruyter, Ko; Keen, Cherie; … - In: Journal of business research : JBR 57 (2004) 4, pp. 424-436
Persistent link: https://www.econbiz.de/10006718853
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Researchers' introspection for multi-sited ethnographers : a xenoheteroglossic autoethnography
Minowa, Yuko; Visconti, Luca M.; Maclaran, Pauline - In: Journal of business research : JBR 65 (2012) 4, pp. 483-489
Persistent link: https://www.econbiz.de/10009512751
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Understanding the value process : value creation in a luxury service context
Holmqvist, Jonas; Visconti, Luca M.; Grönroos, Christian; … - In: Journal of business research : JBR 120 (2020), pp. 114-126
Persistent link: https://www.econbiz.de/10012417106
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Researchers' introspection for multi-sited ethnographers: A xenoheteroglossic autoethnography
Minowa, Yuko; Visconti, Luca M.; Maclaran, Pauline - In: Journal of business research : JBR 65 (2012) 4, pp. 483-490
Persistent link: https://www.econbiz.de/10009834156