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Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish; Saha, Victor; Jebarajakirthy, Charles; … - In: Journal of business research : JBR 146 (2022), pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
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Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Sobol, Kamila; Cleveland, Mark; Laroche, Michel - In: Journal of business research : JBR 82 (2018), pp. 340-353
Persistent link: https://www.econbiz.de/10011771906
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The moderating role of national cultural values in smoking cessation
Hassan, Louise M.; Shiu, Edward - In: Journal of business research : JBR 68 (2015) 10, pp. 2173-2180
Persistent link: https://www.econbiz.de/10011373094
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Seeking partners in international alliances : the influence of cultural factors
Dasí-Rodríguez, Sonia; Pardo-del-Val, Manuela - In: Journal of business research : JBR 68 (2015) 7, pp. 1522-1526
Persistent link: https://www.econbiz.de/10011298520
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Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu; Wang, Cheng Lu - In: Journal of business research : JBR 68 (2015) 6, pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917
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How national culture impacts teenage shopping behavior : comparing French and American consumers
Gentina, Elodie; Butori, Raphaëlle; Rose, Gregory; … - In: Journal of business research : JBR 67 (2014) 4, pp. 464-470
Persistent link: https://www.econbiz.de/10010362109
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Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa; Ye, Nan; Yu, Ying; Wu, Xiaochuang - In: Journal of business research : JBR 67 (2014) 3, pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
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The impact of home-host cultural distance on foreign affiliate sales : the moderating role of cultural variation within host countries
Beugelsdijk, Sjoerd; Slangen, Arjen; Maseland, Robbert K. J. - In: Journal of business research : JBR 67 (2014) 8, pp. 1638-1646
Persistent link: https://www.econbiz.de/10010379253
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Building cross-cultural negotiation prototypes in Latin American contexts from foreign executives' perceptions
Oligastri, Enrique; Quintanilla, Carlos - In: Journal of business research : JBR 69 (2016) 2, pp. 452-458
Persistent link: https://www.econbiz.de/10011435924
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Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark; Rojas-Méndez, José I.; Laroche, Michel; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224