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Connecting with global consumers through corporate social responsibility initiatives : a cross-cultural investigation of congruence effects of attribution and communication styles
Lim, Rachel Esther; Sung, Yoon Hi; Lee, Wei-Na - In: Journal of business research : JBR 88 (2018), pp. 11-19
Persistent link: https://www.econbiz.de/10011869479
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How national culture impacts teenage shopping behavior : comparing French and American consumers
Gentina, Elodie; Butori, Raphaëlle; Rose, Gregory; … - In: Journal of business research : JBR 67 (2014) 4, pp. 464-470
Persistent link: https://www.econbiz.de/10010362109
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Teen attitudes toward luxury fashion brands from a social identity perspective : a cross-cultural study of French and U.S. teenagers
Gentina, Elodie; Shrum, L. J.; Lowrey, Tina M. - In: Journal of business research : JBR 69 (2016) 12, pp. 5785-5792
Persistent link: https://www.econbiz.de/10011597508
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Attitudes and intentions toward masstige strategies : a cross-cultural study of French and Chinese consumers
Pizzetti, Marta; Chéreau, Philippe; Soscia, Isabella; … - In: Journal of business research : JBR 167 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014383078
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Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark; Rojas-Méndez, José I.; Laroche, Michel; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
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Cross-cultural perspectives on collaboration : differences between the Middle East and the United States
Grossman, Rebecca; Campo, Maritza Salazar; Feitosa, Jennifer - In: Journal of business research : JBR 129 (2021), pp. 2-13
Persistent link: https://www.econbiz.de/10012509656
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Pleasure, meaning or spirituality : cross-cultural differences in orientations to happiness across 12 countries
Gaston-Breton, Charlotte; Lemoine, Jérémy E.; Voyer, … - In: Journal of business research : JBR 134 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012643478
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A comparative analysis of the role of national culture on foreign market acquisitions by US firms and firms from emerging countries
Malhotra, Shavin; Sivakumar, K.; Zhu, PengCheng - In: Journal of business research : JBR 64 (2011) 7, pp. 714-722
Persistent link: https://www.econbiz.de/10009151708
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Special issue: Impact of culture on marketing strategy
Laroche, Michel (contributor) - 2009
Persistent link: https://www.econbiz.de/10003887508
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Migration and materialism : the roles of ethnic identity, religiosity, and generation
Cleveland, Mark; Chang, William - In: Journal of business research : JBR 62 (2009) 10, pp. 963-971
Persistent link: https://www.econbiz.de/10003887580