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Hedonic vs. utilitarian consumption : a cross-cultural perspective based on cultural conditioning
Lim, Elison Ai Ching; Ang, Swee Hoon - In: Journal of business research : JBR 61 (2008) 3, pp. 225-232
Persistent link: https://www.econbiz.de/10003717190
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Testing to prevent bad translation : brand name conversions in Chinese-English contexts
Kum, Doreen; Lee, Yih Hwai; Qiu, Cheng - In: Journal of business research : JBR 64 (2011) 6, pp. 594-600
Persistent link: https://www.econbiz.de/10008988778
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Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning
Lim, Elison Ai Ching; Ang, Swee Hoon - In: Journal of business research : JBR 61 (2008) 3, pp. 225-232
Persistent link: https://www.econbiz.de/10007905952
Cover Image
Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning
Lim, Elison Ai Ching; Ang, Swee Hoon - In: Journal of business research : JBR 61 (2008) 3, pp. 225-233
Persistent link: https://www.econbiz.de/10008886562
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Testing to prevent bad translation: Brand name conversions in Chinese–English contexts
Kum, Doreen; Lee, Yih Hwai; Qiu, Cheng - In: Journal of business research : JBR 64 (2011) 6, pp. 594-601
Persistent link: https://www.econbiz.de/10008884435
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Exploring the Organizational Commitment-Performance Linkage in Marketing: A Study of Life Insurance Salespeople
Leong, Siew Meng; Randall, Donna M.; Cote, Joseph A. - In: Journal of business research : JBR 29 (1994) 1, pp. 57-64
Persistent link: https://www.econbiz.de/10006744825