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Testing interaction effects of the dimensions of market orientation on marketing program creativity
Im, Subin; Hussain, Mahmood; Sengupta, Sanjit - In: Journal of business research : JBR 61 (2008) 8, pp. 859-867
Persistent link: https://www.econbiz.de/10003736760
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Antecedents and consequence of Korean and Japanese new product advantage
Nakata, Cheryl; Im, Subin; Park, Heungsoo; Ha, Young-Won - In: Journal of business research : JBR 59 (2006) 1, pp. 28-36
Persistent link: https://www.econbiz.de/10006713682
Cover Image
Testing interaction effects of the dimensions of market orientation on marketing program creativity
Im, Subin; Hussain, Mahmood; Sengupta, Sanjit - In: Journal of business research : JBR 61 (2008) 8, pp. 859-867
Persistent link: https://www.econbiz.de/10008065130