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Asymmetric brand alliances : when joint promotions with strong brands hurt
Vaidyanathan, Rajiv
;
Aggarwal, Praveen
- In:
Journal of business research : JBR
141
(
2022
),
pp. 213-228
Persistent link: https://www.econbiz.de/10013167969
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Who is the fairest of them all? An attributional approach to price fairness perceptions
Vaidyanathan, Rajiv
;
Aggarwal, Praveen
- In:
Journal of business research : JBR
56
(
2003
)
6
,
pp. 453-464
Persistent link: https://www.econbiz.de/10006721107
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