Value co-creation : factors affecting discretionary effort exertion
Year of publication: |
2014
|
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Authors: | Aggarwal, Praveen ; Basu, Amiya K. |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 35.2014, 4, p. 321-336
|
Subject: | service co-creation | customer effort | service-dominant logic | customer well-being | health care services | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Marketingtheorie | Marketing theory | Dienstleistung | Services | Gesundheitsversorgung | Health care | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
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