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Journal of business research : JBR
Journal of retailing and consumer services
207
International journal of internet marketing and advertising : IJIMA
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SpringerLink / Bücher
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
150
The journal of gambling business and economics
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Tourism management : research, policies, practice
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Technological forecasting & social change : an international journal
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Applied economics
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NBER working paper series
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International journal of electronic marketing and retailing : IJEMR
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Journal of internet commerce
85
Journal of promotion management : innovations in planning and applied research
78
International journal of advertising : the quarterly review of marketing communications
77
Journal of travel and tourism marketing
74
Industrial marketing management : the international journal for industrial and high-tech firms
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Electronic commerce research
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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NBER Working Paper
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Economics letters
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Journal of management information systems : JMIS
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Psychology & marketing
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CESifo working papers
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Journal of marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Cogent business & management
62
International journal of technology marketing : IJTMkt
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Business horizons
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International journal of contemporary hospitality management
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ECONIS (ZBW)
391
USB Cologne (EcoSocSci)
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1
Sportsbooks and politicians : place your bet! ; teaching note
Raventós, Pedro
;
Zolezzi, Sandro
- In:
Journal of business research : JBR
64
(
2011
)
3
,
pp. 306-308
Persistent link: https://www.econbiz.de/10008859045
Saved in:
2
Sportsbooks and politicians : place your bet!
Raventós, Pedro
;
Zolezzi, Sandro
- In:
Journal of business research : JBR
64
(
2011
)
3
,
pp. 299-305
Persistent link: https://www.econbiz.de/10008859046
Saved in:
3
Online game characters' influence on brand trust : self-disclosure, group membership, and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Lacey, Heather P.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 996-1003
Persistent link: https://www.econbiz.de/10009755379
Saved in:
4
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
5
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
6
Maintaining or changing a drinking behavior? : GOKA's short-term outcomes
Rundle-Thiele, Sharyn
;
Schuster, Lisa
;
Dietrich, Timo
; …
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10011373098
Saved in:
7
Using serious games to manage knowledge : the SECI model perspective
Allal-Chérif, Oihab
;
Maklouf, Mohamed
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1539-1543
Persistent link: https://www.econbiz.de/10011450303
Saved in:
8
Innotin game supporting collective creativity in innovation activities
Parjanen, Satu
;
Hyypiä, Mirva
- In:
Journal of business research : JBR
96
(
2019
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011980628
Saved in:
9
The role of design innovation in understanding purchase behavior of augmented products
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Choi, Jeonghye
- In:
Journal of business research : JBR
99
(
2019
),
pp. 354-362
Persistent link: https://www.econbiz.de/10012023659
Saved in:
10
Determinants of growth and decline in mobile game diffusion
Yi, Jisu
;
Lee, Youseok
;
Kim, Sang-hoon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 363-372
Persistent link: https://www.econbiz.de/10012023661
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