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Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun; Lloyd, Stephen; Cervellon, Marie-Cécile - In: Journal of business research : JBR 69 (2016) 1, pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
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Revisiting the consumer brand engagement concept
Obilo, Obinna O.; Chefor, Ellis; Saleh, Amin - In: Journal of business research : JBR 126 (2021), pp. 634-643
Persistent link: https://www.econbiz.de/10012494330
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Does gamification affect brand engagement and equity? : a study in online brand communities
Xi, Nannan; Hamari, Juho - In: Journal of business research : JBR 109 (2020), pp. 449-460
Persistent link: https://www.econbiz.de/10012238105
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Consumer brand relationships research : a bibliometric citation meta-analysis
Fetscherin, Marc; Heinrich, Daniel - In: Journal of business research : JBR 68 (2015) 2, pp. 380-390
Persistent link: https://www.econbiz.de/10010472560
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Inferring brand integrity from marketing communications : the effects of brand transparency signals in a consumer empowerment context
Cambier, Fanny; Poncin, Ingrid - In: Journal of business research : JBR 109 (2020), pp. 260-270
Persistent link: https://www.econbiz.de/10012238060
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Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate; Wilkie, Dean C. H.; Conduit, Jodie - In: Journal of business research : JBR 170 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
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Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena; Navazhylava, Kseniya - In: Journal of business research : JBR 142 (2022), pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
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Woke brand activism authenticity or the lack of it
Mirzaei, Abas; Wilkie, Dean C.; Siuki, Helen - In: Journal of business research : JBR 139 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013194131
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Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.; Skinner, Heather - In: Journal of business research : JBR 116 (2020), pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
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The effect of authenticity perceptions and brand equity on brand choice intention
Tuan Minh Phung; Pham Thi Minh Ly; Tin Trung Nguyen - In: Journal of business research : JBR 101 (2019), pp. 726-736
Persistent link: https://www.econbiz.de/10012103564