Narrow search
Showing 1 - 5 of 5
Cover Image
Stimuli-organism-response framework : a meta-analytic review in the store environment
Vieira, Valter Afonso - In: Journal of business research : JBR 66 (2013) 9, pp. 1420-1426
Persistent link: https://www.econbiz.de/10009757098
Cover Image
How cashback strategies yield financial benefits for retailers : the mediating role of consumers' program loyalty
Vieira, Valter Afonso; Agnihotri, Raj; Almeida, Marcos … - In: Journal of business research : JBR 141 (2022), pp. 200-212
Persistent link: https://www.econbiz.de/10013167968
Cover Image
Augmented reality generalizations : a meta-analytical review on consumer-related outcomes and the mediating role of hedonic and utilitarian values
Vieira, Valter Afonso; Rafael, Diego Nogueira; … - In: Journal of business research : JBR 151 (2022), pp. 170-184
Persistent link: https://www.econbiz.de/10013459163
Cover Image
Salespeople's competitive intelligence, efficiency, and performance : the role of intelligence diversity and manager's tenure
Vieira, Valter Afonso; Jaramillo, Jorge Fernando; … - In: Journal of business research : JBR 159 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014287529
Cover Image
Stimuli–organism-response framework: A meta-analytic review in the store environment
Vieira, Valter Afonso - In: Journal of business research : JBR 66 (2013) 9, pp. 1420-1426
Persistent link: https://www.econbiz.de/10010121579