Stimuli-organism-response framework : a meta-analytic review in the store environment
Year of publication: |
2013
|
---|---|
Authors: | Vieira, Valter Afonso |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 9, p. 1420-1426
|
Subject: | Ladengestaltung | Store design | Emotion | Visuelle Wahrnehmung | Visual perception | Konsumentenverhalten | Consumer behaviour | Meta-Analyse | Meta-analysis |
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