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Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
2
Coopetition and family-owned wine producers
Crick, James M.
;
Crick, Dave
- In:
Journal of business research : JBR
135
(
2021
),
pp. 319-336
Persistent link: https://www.econbiz.de/10012647874
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