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Store brand and national brand promotion attitudes antecedents
Manzur, Enrique; Olavarrieta, Sergio; Hidalgo, Pedro; … - In: Journal of business research : JBR 64 (2011) 3, pp. 286-291
Persistent link: https://www.econbiz.de/10008859050
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Making theory and practice in subsistence markets : an analytic autorthnography of MASAZI in Accra, Ghana
DeBerry-Spence, Benet́ - In: Journal of business research : JBR 63 (2010) 6, pp. 608-616
Persistent link: https://www.econbiz.de/10003982094
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Assessing cross-cultural marketing theory and research : a commentary essay
Craig, C. S.; Douglas, Susan P. - In: Journal of business research : JBR 64 (2011) 6, pp. 625-627
Persistent link: https://www.econbiz.de/10008988765
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General theory of cultures' consequences on international tourism behavior
Woodside, Arch G.; Hsu, Shih-yun; Marshall, Roger - In: Journal of business research : JBR 64 (2011) 8, pp. 785-799
Persistent link: https://www.econbiz.de/10009229010
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Cultural differences in imagery generation : the influence of abstract versus concrete thinking
Liang, Beichen; Kale, Sudhir H. - In: Journal of business research : JBR 65 (2012) 3, pp. 333-339
Persistent link: https://www.econbiz.de/10009507200
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The moderating role of national cultural values in smoking cessation
Hassan, Louise M.; Shiu, Edward - In: Journal of business research : JBR 68 (2015) 10, pp. 2173-2180
Persistent link: https://www.econbiz.de/10011373094
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Seeking partners in international alliances : the influence of cultural factors
Dasí-Rodríguez, Sonia; Pardo-del-Val, Manuela - In: Journal of business research : JBR 68 (2015) 7, pp. 1522-1526
Persistent link: https://www.econbiz.de/10011298520
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Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu; Wang, Cheng Lu - In: Journal of business research : JBR 68 (2015) 6, pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917
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Patriot games? : determinants of responses to Chinese and foreign sponsors of the Beijing Olympics
Petrovici, Dan; Shan, Yujian; Gorton, Matthew; Ford, John B. - In: Journal of business research : JBR 68 (2015) 6, pp. 1324-1331
Persistent link: https://www.econbiz.de/10010530658
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Is the culture-emotion fit always important? : self-regulatory emotions in ethnic food consumption
Bu, Kyunghee; Kim, Donghoon; Son, Jungmin - In: Journal of business research : JBR 66 (2013) 8, pp. 983-988
Persistent link: https://www.econbiz.de/10009755385