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Transformative service research : an agenda for the future
Anderson, Laurel; Ostrom, Amy L.; Corus, Canan; Fisk, … - In: Journal of business research : JBR 66 (2013) 8, pp. 1203-1210
Persistent link: https://www.econbiz.de/10009756087
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Understanding poverty and promoting poverty alleviation through transformative consumer research
Blocker, Christopher P.; Ruth, Julie A.; Sridharan, Srinivas - In: Journal of business research : JBR 66 (2013) 8, pp. 1195-1202
Persistent link: https://www.econbiz.de/10009756088
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Conceptualizing a transformative research agenda
Crockett, David; Downey, Hilary; Firat, A. Fuat; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1171-1178
Persistent link: https://www.econbiz.de/10009756092
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Introduction to the special issue on transformative consumer research : developing theory to mobilize efforts that improve consumer and societal well-being
Davis, Brennan; Pechmann, Cornelia - In: Journal of business research : JBR 66 (2013) 8, pp. 1168-1170
Persistent link: https://www.econbiz.de/10009756093
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Dystopia deconstructed : applying the triple helix model to a failed utopia
Burgos-Mascarell, Andrea; Ribeiro Soriano, Domingo; … - In: Journal of business research : JBR 69 (2016) 5, pp. 1845-1850
Persistent link: https://www.econbiz.de/10011451036
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Evaluating publications across business disciplines : inferring interdisciplinary "exchange rates" from intradisciplinary author rankings
Korkeamaki, Timo P.; Sihvonen, Jukka; Vähämaa, Sami - In: Journal of business research : JBR 84 (2018), pp. 220-232
Persistent link: https://www.econbiz.de/10011802922
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Macromarketing approaches to thought development in positive marketing : two perspectives on a research agenda for positive marketing scholars
Mittelstaedt, John D.; Kilbourne, William E.; Shultz, … - In: Journal of business research : JBR 68 (2015) 12, pp. 2513-2516
Persistent link: https://www.econbiz.de/10011399557
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Swapping bricks for clicks : crowdsourcing longitudinal data on Amazon Turk
Daly, Timothy M.; Nataraajan, Rajan - In: Journal of business research : JBR 68 (2015) 12, pp. 2603-2609
Persistent link: https://www.econbiz.de/10011399621
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Culture comes first : introduction to the special issue
Ellson, Tony - In: Journal of business research : JBR 67 (2014) 4, pp. 415-417
Persistent link: https://www.econbiz.de/10010362127