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Crafting the customer experience in omnichannel contexts : the role of channel integration
Gao, Wei
;
Fan, Hua
;
Li, Wenqian
;
Wang, Huiling
- In:
Journal of business research : JBR
126
(
2021
),
pp. 12-22
Persistent link: https://www.econbiz.de/10012494220
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Are AI chatbots a cure-all? : the relative effectiveness of chatbot ambidexterity in crafting hedonic and cognitive smart experiences
Fan, Hua
;
Gao, Wei
;
Han, Bing
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013534240
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