Narrow search
Showing 1 - 4 of 4
Cover Image
Standardized vs. customized firm-initiated interactions : their effect on customer gratitude and performance in a B2B context
Ruz-Mendoza, Miguel Á.; Trifu, Andreea; Cambra-Fierro, … - In: Journal of business research : JBR 133 (2021), pp. 341-353
Persistent link: https://www.econbiz.de/10012590245
Cover Image
The power of social influence and customer-firm interactions in predicting non-transactional behaviors, immediate customer profitability, and long-term customer value
Cambra-Fierro, Jesús; Gao, Lily; Melero-Polo, Iguácel - In: Journal of business research : JBR 125 (2021), pp. 103-119
Persistent link: https://www.econbiz.de/10012494048
Cover Image
Technological opportunism effects on IT adoption, intra-firm diffusion and performance : evidence from the US and Spain
Lucia-Palacios, Laura; Bordonaba-Juste, Victoria; … - In: Journal of business research : JBR 67 (2014) 6, pp. 1178-1188
Persistent link: https://www.econbiz.de/10010365155
Cover Image
Can social support alleviate stress while shopping in crowded retail environments?
Lucia-Palacios, Laura; Pérez-López, Raúl; … - In: Journal of business research : JBR 90 (2018), pp. 141-150
Persistent link: https://www.econbiz.de/10011882006