Narrow search
Showing 1 - 10 of 206
Cover Image
How does proximity affect interfirm marketing cooperation? : a study of an agribusiness cluster
Geldes, Cristian; Felzenstein, Christian; Turkina, Ekaterina - In: Journal of business research : JBR 68 (2015) 2, pp. 263-272
Persistent link: https://www.econbiz.de/10010472581
Cover Image
COO in print advertising : Developed versus developing market comparisons
Zeugner-Roth, Katharina Petra; Bartsch, Fabian - In: Journal of business research : JBR 120 (2020), pp. 364-378
Persistent link: https://www.econbiz.de/10012417140
Cover Image
The role of consumption orientation in consumer food preferences in emerging markets
Salnikova, Ekaterina; Grunert, Klaus G. - In: Journal of business research : JBR 112 (2020), pp. 147-159
Persistent link: https://www.econbiz.de/10012230572
Cover Image
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance : an exploratory study
Cowan, Kirsten; Guzman, Francisco - In: Journal of business research : JBR 117 (2020), pp. 683-693
Persistent link: https://www.econbiz.de/10012288092
Cover Image
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.; Skinner, Heather - In: Journal of business research : JBR 116 (2020), pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Cover Image
Emerging market MNCs' cross-border acquisition completion : institutional image and strategies
He, Xinming; Zhang, Jianhong - In: Journal of business research : JBR 93 (2018), pp. 139-150
Persistent link: https://www.econbiz.de/10011929078
Cover Image
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo; Bartsch, Fabian; Zeugner-Roth, Katharina … - In: Journal of business research : JBR 164 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Cover Image
Female responses to genetically modified foods : effects of the menstrual cycle and food risk concerns
Chen, Rui; Liu, Maggie Wenjing; Guan, Yuhong; Zheng, Yuhuang - In: Journal of business research : JBR 120 (2020), pp. 608-618
Persistent link: https://www.econbiz.de/10012417172
Cover Image
Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior
De Cannière, Marie Hélène; Pelsmacker, Patrick de; … - In: Journal of business research : JBR 62 (2009) 1, pp. 82-92
Persistent link: https://www.econbiz.de/10003915846
Cover Image
Comparing theories to explain e-commerce adoption
Grandón, Elizabeth E.; Nasco, Suzanne Altobello; … - In: Journal of business research : JBR 64 (2011) 3, pp. 292-298
Persistent link: https://www.econbiz.de/10008859047