COO in print advertising : Developed versus developing market comparisons
Year of publication: |
2020
|
---|---|
Authors: | Zeugner-Roth, Katharina Petra ; Bartsch, Fabian |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 120.2020, p. 364-378
|
Subject: | Advertising | Content analysis | Country of origin | Ethnicity | Printwerbung | Print advertising | Werbung | Vergleich | Comparison | Ethnische Gruppe | Ethnic group |
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