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Strategic brand management : archetypes for managing brands through paradoxes
Högström, Claes; Gustafsson, Anders; Tronvoll, Bård - In: Journal of business research : JBR 68 (2015) 2, pp. 391-404
Persistent link: https://www.econbiz.de/10010472558
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The role of organizational capabilities in achieving superior sustainability performance
Gelhard, Carsten; Delft, Stephan von - In: Journal of business research : JBR 69 (2016) 10, pp. 4632-4642
Persistent link: https://www.econbiz.de/10011554734
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Reciprocal transfer of brand identity and image associations arising from higher education brand extensions
Yuan, Ruizhi; Liu, Martin J.; Luo, Jun; Yen, Dorothy A. - In: Journal of business research : JBR 69 (2016) 8, pp. 3069-3076
Persistent link: https://www.econbiz.de/10011507919
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Legitimacy association of an aged brand : shelter for a brand suffering from consumers' perceptions of incompetence
Ryu, Hyerin; Jun, Sunkyu - In: Journal of business research : JBR 168 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014434850
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A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei; Yuan, Chunlin; Kim, Juran; Wang, Shuman - In: Journal of business research : JBR 130 (2021), pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
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Luxury brand value co-creation with online brand communities in the service encounter
Chapman, Alexis; Dilmperi, Athina - In: Journal of business research : JBR 144 (2022), pp. 902-921
Persistent link: https://www.econbiz.de/10013185060
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Extending the luxury experience to social media : User-Generated Content co-creation in a branded event
Koivisto, Elina; Mattila, Pekka - In: Journal of business research : JBR 117 (2020), pp. 570-578
Persistent link: https://www.econbiz.de/10012287977
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Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea; Nazarian, Alireza; Ziyadin, Sayabek; … - In: Journal of business research : JBR 114 (2020), pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
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Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters
Choi, Eunha; Ko, Eunju; Kim, Angella J. - In: Journal of business research : JBR 69 (2016) 12, pp. 5827-5832
Persistent link: https://www.econbiz.de/10011597521
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The emotional value of arts-based initiatives : strengthening the luxury brand-consumer relationship
Koronaki, Eirini; Kyrousi, Antigone G.; Panigyrakis, … - In: Journal of business research : JBR 85 (2018), pp. 406-413
Persistent link: https://www.econbiz.de/10011815585