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Reciprocal transfer of brand identity and image associations arising from higher education brand extensions
Yuan, Ruizhi; Liu, Martin J.; Luo, Jun; Yen, Dorothy A. - In: Journal of business research : JBR 69 (2016) 8, pp. 3069-3076
Persistent link: https://www.econbiz.de/10011507919
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Millennial Chinese consumers' perceived destination brand value
Luo, Jun; Dey, Bidit Lal; Yalkin, Cagri; Sivarajah, … - In: Journal of business research : JBR 116 (2020), pp. 655-665
Persistent link: https://www.econbiz.de/10012257666
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The role of satisfaction, trust and contractual obligation on long-term orientation
Wang, Cheng Lu; Shi, Yizheng; Barnes, Bradley R. - In: Journal of business research : JBR 68 (2015) 3, pp. 473-479
Persistent link: https://www.econbiz.de/10010495374
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Is guanxi universal in China? : some evidence of a paradoxical shift
Berger, Ron; Herstein, Ram; Silbiger, Avi; Barnes, … - In: Journal of business research : JBR 86 (2018), pp. 344-355
Persistent link: https://www.econbiz.de/10011855358
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The role of regulatory focus and its influence on the cultural distance : adjustment relationship for expatriate managers
Silbiger, Avi; Barnes, Bradley R.; Berger, Ron; … - In: Journal of business research : JBR 122 (2021), pp. 398-410
Persistent link: https://www.econbiz.de/10012420424
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Adopting big data to create an "outside-in" global perspective of Guanxi
Lee, Liane W. Y.; Sharma, Piyush; Barnes, Bradley R. - In: Journal of business research : JBR 139 (2022), pp. 614-628
Persistent link: https://www.econbiz.de/10013194234