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Making word-of-mouth impactful : why consumers react more to WOM about experiential than material purchases
Bastos, Wilson; Moore, Sarah G. - In: Journal of business research : JBR 130 (2021), pp. 110-123
Persistent link: https://www.econbiz.de/10012544769
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Negative word of mouth for a failed innovation from higher/lower equity brands : moderating roles of opinion leadership and consumer testimonials
Dalman, M. Deniz; Chatterjee, Subimal; Min, Junhong - In: Journal of business research : JBR 115 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012270796
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Does who we are affect what we say and when? : investigating the impact of activity and connectivity on microbloggers' response to new products
Topaloglu, Omer; Dass, Mayukh; Kumar, Piyush - In: Journal of business research : JBR 77 (2017), pp. 23-29
Persistent link: https://www.econbiz.de/10011729886
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Consumers telling consumption stories : word-of-mouth and retrospective evaluations
Cowley, Elizabeth - In: Journal of business research : JBR 67 (2014) 7, pp. 1522-1529
Persistent link: https://www.econbiz.de/10010379284
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Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?
Sharifah Faridah Syed Alwi; Kitchen, Philip J. - In: Journal of business research : JBR 67 (2014) 11, pp. 2324-2336
Persistent link: https://www.econbiz.de/10010401986
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Standardized vs. customized firm-initiated interactions : their effect on customer gratitude and performance in a B2B context
Ruz-Mendoza, Miguel Á.; Trifu, Andreea; Cambra-Fierro, … - In: Journal of business research : JBR 133 (2021), pp. 341-353
Persistent link: https://www.econbiz.de/10012590245
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Modeling word-of-mouth usage : a replication
Iyer, Rajesh; Griffin, Mitch - In: Journal of business research : JBR 126 (2021), pp. 512-523
Persistent link: https://www.econbiz.de/10012494312
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I should have known better! : when firm-caused failure leads to self-image concerns and reduces negative word-of-mouth
Philp, Matthew; Ashworth, Laurence - In: Journal of business research : JBR 116 (2020), pp. 283-293
Persistent link: https://www.econbiz.de/10012257608
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Language divergence in service encounters : revisiting its influence on word-of-mouth
Balaji, M. S.; Roy, Sanjit; Lassar, Walfried M. - In: Journal of business research : JBR 72 (2017), pp. 210-213
Persistent link: https://www.econbiz.de/10011645579
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The critical role of customer forgiveness in successful service recovery
Harrison-Walker, L. Jean - In: Journal of business research : JBR 95 (2019), pp. 376-391
Persistent link: https://www.econbiz.de/10011980198