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Journal of business research : JBR
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1
Assessing measure congruence in nomological networks
Franke, George R.
;
Sarstedt, Marko
;
Danks, Nicholas P.
- In:
Journal of business research : JBR
130
(
2021
),
pp. 318-334
Persistent link: https://www.econbiz.de/10012544796
Saved in:
2
Understanding influencer marketing : the role of congruence between influencers, products and consumers
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 186-195
Persistent link: https://www.econbiz.de/10012581593
Saved in:
3
How less congruent new products drive brand engagement : the role of curiosity
Gerrath, Maximilian H. E. E.
;
Biraglia, Alessandro
- In:
Journal of business research : JBR
127
(
2021
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012494346
Saved in:
4
Authenticity in horizontal marketing partnerships : a better measure of brand compatibility
Charlton, Aaron B.
;
Cornwell, T. Bettina
- In:
Journal of business research : JBR
100
(
2019
),
pp. 279-298
Persistent link: https://www.econbiz.de/10012023803
Saved in:
5
Corporate Identity Congruence : a meanings-based analysis
Flint, Daniel J.
;
Signori, Paola
;
Golicic, Susan L.
- In:
Journal of business research : JBR
86
(
2018
),
pp. 68-82
Persistent link: https://www.econbiz.de/10011855211
Saved in:
6
Fitting product placements : affective fit and cognitive fit as determinants of consumer evaluations of placed brands
Gillespie, Brian
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
82
(
2018
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011771789
Saved in:
7
The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
Saved in:
8
Fostering a salesperson's team identification : an investigation into the effects of leader-follower emotional intelligence congruence from a person-environment fit perspective
Gao, Zhonghua
;
Zhao, Chen
;
Liu, Yonghong
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014280366
Saved in:
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