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Kitchen, Philip J.
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Journal of business research : JBR
Marketing management : a quarterly business management publication of the American Marketing Association
58
Journal of marketing communications
41
European Journal of Marketing
21
Journal of advertising research
17
European journal of marketing : EJM
15
Marketing Intelligence & Planning
15
Marketing intelligence & planning
13
International journal of advertising : the quarterly review of marketing communications
12
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
9
Journal of strategic marketing
6
Qualitative Market Research: An International Journal
6
Working paper / Department of Commerce, College of Business, Massey University
6
Corporate Communications: An International Journal
5
International journal of market research : JMRS ; the journal of the Market Research Society
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
The marketing review
5
EuroMed journal of business
4
International journal of advertising : the review of marketing communications
4
Journal of Advertising Research
4
Journal of Business Strategy
4
Qualitative market research : an international journal
4
The future of marketing : critical 21st century perspectives
4
EuroMed Journal of Business
3
Journal of Business Research
3
Journal of Consumer Marketing
3
Journal of Product & Brand Management
3
Journal of business strategy
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
The journal of consumer marketing
3
The journal of product & brand management
3
A reader in marketing communications
2
Corporate communications : an international journal
2
Corporate reputation review : an international journal
2
European journal of marketing
2
Integrated brand marketing and measuring returns
2
International Journal of Bank Marketing
2
International Marketing Review
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of management and marketing research : IJMMR
2
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ECONIS (ZBW)
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1
How US consumers view in-store promotions
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 51-54
Persistent link: https://www.econbiz.de/10008806346
Saved in:
2
Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?
Sharifah Faridah Syed Alwi
;
Kitchen, Philip J.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2324-2336
Persistent link: https://www.econbiz.de/10010401986
Saved in:
3
Sustainability and differentiation : understanding materiality from the context of Indian firms
Nishant, Rohit
;
Goh, Mark
;
Kitchen, Philip J.
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1892-1897
Persistent link: https://www.econbiz.de/10011451572
Saved in:
4
Sharing but caring : location based mobile applications (LBMA) and privacy protection motivation
Rodríguez-Priego, Nuria
;
Porcu, Lucia
;
Kitchen, Philip J.
- In:
Journal of business research : JBR
140
(
2022
),
pp. 546-555
Persistent link: https://www.econbiz.de/10013040682
Saved in:
5
The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
Porcu, Lucia
;
Barrio-García, Salvador del
;
Kitchen, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 435-443
Persistent link: https://www.econbiz.de/10012417010
Saved in:
6
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
7
The role of corporate identity in CSR implementation : an integrative framework
Tourky, Marwa
;
Kitchen, Philip J.
;
Shaalan, Ahmed
- In:
Journal of business research : JBR
117
(
2020
),
pp. 694-706
Persistent link: https://www.econbiz.de/10012288093
Saved in:
8
The effects of gamified customer benefits and characteristics on behavioral engagement and purchase : evidence from mobile exercise application uses
Jang, Seongsoo
;
Kitchen, Philip J.
;
Kim, Jinwon
- In:
Journal of business research : JBR
92
(
2018
),
pp. 250-259
Persistent link: https://www.econbiz.de/10011925454
Saved in:
9
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
10
Psychological empowerment and creative performance : Mediating role of thriving and moderating role of competitive psychological climate
Sahadev, Sunil
;
Chang, Kirk
;
Malhotra, Neeru
;
Kim, Ji-Hee
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014534994
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