Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Year of publication: |
August 2018
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Authors: | Foroudi, Pantea ; Jin, Zhongqi ; Gupta, Suraksha ; Foroudi, Mohammad Mahdi ; Kitchen, Philip J. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 89.2018, p. 462-474
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Subject: | Brand loyalty | Brand perception | Brand purchasing intention | CFA | Complexity theory | Configuration | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Markenführung | Brand management | Markentreue |
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