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How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
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The Ian's pizza tribe: Reconceptualizing cross-cultural research in the digital age
Henderson, Geraldine Rosa
;
Guzmán, Francisco
;
Huff, Lenard
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 283-287
Persistent link: https://www.econbiz.de/10010065587
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