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Do employee orientation and societal orientation matter in the customer orientation : performance link?
Lee, Ruby; Wei, Susan - In: Journal of business research : JBR 159 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014288110
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Influence of situational variables on brandchoice models
Umesh, U. N.; Cote, Joseph A. - In: Journal of business research : JBR 16 (1988) 2, pp. 91-99
Persistent link: https://www.econbiz.de/10003518719
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Linking customer resources to firm success : the role of marketing program implementation
Lee, Ruby P.; Naylor, Gillian; Chen, Qimei - In: Journal of business research : JBR 64 (2011) 4, pp. 394-400
Persistent link: https://www.econbiz.de/10008859027
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Linking customer resources to firm success: The role of marketing program implementation
Lee, Ruby P.; Naylor, Gillian; Chen, Qimei - In: Journal of business research : JBR 64 (2011) 4, pp. 394-401
Persistent link: https://www.econbiz.de/10008812670
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Collaboration with higher education institutions for successful firm innovation
Moon, Hakil; Mariadoss, Babu John; Johnson, Jean L. - In: Journal of business research : JBR 99 (2019), pp. 534-541
Persistent link: https://www.econbiz.de/10012023719
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Strategic intent and performance : the role of resource allocation decisions
Mariadoss, Babu John; Johnson, Jean L.; Martin, Kelly D. - In: Journal of business research : JBR 67 (2014) 11, pp. 2393-2402
Persistent link: https://www.econbiz.de/10010401973
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Drivers and outcomes of parent company intervention in IJV management: a cross-cultural comparison
Johnson, Jean L.; Cullen, John B.; Sakano, Tomoaki; … - In: Journal of business research : JBR 52 (2001) 1, pp. 35-50
Persistent link: https://www.econbiz.de/10006726280
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The development of interfirm partnering competence - Platforms for learning, learning activities, and consequences of learning
Johnson, Jean L.; Sohi, Ravipreet S. - In: Journal of business research : JBR 56 (2003) 9, pp. 757-766
Persistent link: https://www.econbiz.de/10006720260
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The social buyer : a framework for the dynamic role of social media in organizational buying
Gustafson, Brandon M.; Pomirleanu, Nadia; Mariadoss, … - In: Journal of business research : JBR 125 (2021), pp. 806-814
Persistent link: https://www.econbiz.de/10012494179