Linking customer resources to firm success : the role of marketing program implementation
Year of publication: |
2011
|
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Authors: | Lee, Ruby P. ; Naylor, Gillian ; Chen, Qimei |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 4, p. 394-400
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Subject: | Kundenintegration | Customer integration | Ressourcenorientierter Ansatz | Resource-based view | Dynamische Kompetenzen | Dynamic capabilities | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance |
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