//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Why doesn't our branding pay o...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
1,980
Konsumentenverhalten
1,980
Innovation
846
Brand management
602
Markenführung
602
Brand image
485
Markenimage
485
Innovation management
466
Innovationsmanagement
465
Relationship marketing
447
Beziehungsmarketing
446
Marketing management
323
Marketingmanagement
323
Social Web
285
Social web
285
Brand
283
Markenartikel
278
Internet marketing
232
Online-Marketing
232
Firm performance
196
Unternehmenserfolg
196
Customer satisfaction
174
Kundenzufriedenheit
174
Online retailing
171
Online-Handel
171
Emotion
168
Luxury goods
159
Luxusgüter
159
New product development
159
Produktentwicklung
159
Advertising effects
155
Werbewirkung
155
Dienstleistungsqualität
134
Service quality
134
Einzelhandel
133
Viral marketing
133
Virales Marketing
133
Personality psychology
132
Persönlichkeitspsychologie
132
Retail trade
132
more ...
less ...
Online availability
All
Undetermined
2,413
Free
50
Type of publication
All
Article
3,291
Book / Working Paper
15
Type of publication (narrower categories)
All
Article in journal
3,283
Aufsatz in Zeitschrift
3,283
Collection of articles of several authors
37
Sammelwerk
37
Conference paper
21
Konferenzbeitrag
21
Conference proceedings
4
Konferenzschrift
4
Mehrbändiges Werk
2
Multi-volume publication
2
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Fallstudie
1
Rezension
1
more ...
less ...
Language
All
English
3,294
Undetermined
12
Author
All
Laroche, Michel
31
Ko, Eunju
26
Huarng, Kun-Huang
19
Sharma, Piyush
17
Cleveland, Mark
16
Foroudi, Pantea
16
Gupta, Suraksha
16
Valette-Florence, Pierre
16
Diamantopoulos, Adamantios
14
Melewar, T. C.
14
Bartikowski, Boris
13
Bouncken, Ricarda B.
13
Dwivedi, Yogesh Kumar
13
Parida, Vinit
13
Richard, Marie-Odile
13
Teng, Lefa
13
Kim, Kyung Hoon
12
Paul, Justin
12
Pereira, Vijay
12
Dennis, Charles
11
Filieri, Raffaele
11
Miles, Morgan P.
11
Septianto, Felix
11
Veloutsou, Cleopatra
11
Balaji, M. S.
10
Chebat, Jean-Charles
10
Gustafsson, Anders
10
Kraus, Sascha
10
Oghazi, Pejvak
10
Seo, Yuri
10
Shukla, Paurav
10
Spielmann, Nathalie
10
Beatty, Sharon E.
9
Kukar-Kinney, Monika
9
Malik, Ashish
9
Merchant, Altaf
9
Vrontis, Demetris
9
Wallpach, Sylvia von
9
Wu, Chih-Wen
9
Arslanagic-Kalajdzic, Maja
8
more ...
less ...
Institution
All
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Symposium on Cross Cultural Consumer and Business Studies <5, 1995, Hong Kong>
1
Published in...
All
Journal of business research : JBR
Journal of retailing and consumer services
2,025
SpringerLink / Bücher
1,708
Technological forecasting & social change : an international journal
1,545
Research policy : policy, management and economic studies of science, technology and innovation
1,312
NBER working paper series
1,098
Working paper / National Bureau of Economic Research, Inc.
927
International journal of hospitality management
909
NBER Working Paper
835
Industrial marketing management : the international journal for industrial and high-tech firms
808
International journal of consumer studies
773
Psychology & marketing
743
The journal of brand management : an international journal
709
Springer eBook Collection
628
Technovation : the international journal of technological innovation, entrepreneurship and technology management
627
Technology analysis & strategic management
623
Management science : journal of the Institute for Operations Research and the Management Sciences
615
Journal of consumer research : JCR ; an interdisciplinary bimonthly
612
International journal of innovation management
575
European Journal of Marketing
566
European journal of marketing : EJM
546
Strategic Direction
514
The journal of product & brand management
514
Journal of marketing
484
Journal of marketing management : MM
483
Journal of marketing research : JMR
483
Journal of open innovation : technology, market, and complexity
470
Journal of the Academy of Marketing Science
468
Asia Pacific journal of marketing and logistics
459
Tourism management : research, policies, practice
457
Europäische Hochschulschriften / 5
456
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
448
International journal of technology management : IJTM
447
Economics of innovation and new technology
445
Cogent business & management
442
Discussion paper / Centre for Economic Policy Research
439
Journal of Consumer Marketing
436
Journal of strategic marketing
425
MPRA Paper
415
Journal of Product & Brand Management
409
more ...
less ...
Source
All
ECONIS (ZBW)
3,305
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
3,306
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand
orientation : conceptual extension, scale development and validation
Piha, Lamprini
;
Papadas, Karolos
;
Davvetas, Vasileios
- In:
Journal of business research : JBR
134
(
2021
),
pp. 203-222
Persistent link: https://www.econbiz.de/10012643741
Saved in:
2
Effects of advertising-evoked vicarious nostalgia on
brand
heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
Saved in:
3
Matching green messages with
brand
positioning to improve
brand
evaluation
Luz, Victoria Vilasanti da
;
Mantovani, Danielle
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 25-40
Persistent link: https://www.econbiz.de/10012416925
Saved in:
4
Minimalism in consumption : a typology and
brand
engagement strategies
Pangarkar, Aniruddha
;
Shukla, Paurav
;
Taylor, Charles …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
Saved in:
5
Can
brand
sharing change consumers'
brand
attitudes? : the roles of agency-communion orientation and message length
Lu, Yue
;
Xie, Ninghui
;
Yang, Defeng
;
Lei, Xi
- In:
Journal of business research : JBR
128
(
2021
),
pp. 350-359
Persistent link: https://www.econbiz.de/10012494462
Saved in:
6
Inferring
brand
integrity from marketing communications : the effects of
brand
transparency signals in a consumer empowerment context
Cambier, Fanny
;
Poncin, Ingrid
- In:
Journal of business research : JBR
109
(
2020
),
pp. 260-270
Persistent link: https://www.econbiz.de/10012238060
Saved in:
7
The role of
brand
equity in a new rebranding strategy of a private label
Marques, Catarina
;
Silva, Rui Vinhas da
;
Davcik, Nebojsa S.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 497-507
Persistent link: https://www.econbiz.de/10012287217
Saved in:
8
Sensory stimulation for sensible consumption : multisensory marketing for e-tailing of ethical brands
Yoganathan, Vignesh
;
Osburg, Victoria-Sophie
;
Akhtar, …
- In:
Journal of business research : JBR
96
(
2019
),
pp. 386-396
Persistent link: https://www.econbiz.de/10011981085
Saved in:
9
Linking online niche sales to offline
brand
conditions
Son, Jungmin
;
Kim, Jikyung Jeanne
;
Choi, Jeonghye
;
Kim, …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 74-84
Persistent link: https://www.econbiz.de/10011620252
Saved in:
10
From
brand
control to
brand
co-creation : an integrated framework of
brand
paradigms and emerging
brand
perspectives
Siano, Alfonso
;
Vollero, Agostino
;
Bertolini, Alessandra
- In:
Journal of business research : JBR
152
(
2022
),
pp. 372-386
Persistent link: https://www.econbiz.de/10013493992
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->