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A tale of two theories: sympathy or competition?
Torres, Ivonne M.
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 197-205
Persistent link: https://www.econbiz.de/10003428815
Saved in:
2
Multicultural advertising : the impact of consumers' self-concept clarity and materialism on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 46-57
Persistent link: https://www.econbiz.de/10012665693
Saved in:
3
A tale of two theories: Sympathy or competition?
Torres, Ivonne M.
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 197-205
Persistent link: https://www.econbiz.de/10007594705
Saved in:
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