Narrow search
Showing 91 - 100 of 2,242
Cover Image
Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu; Wang, Cheng Lu - In: Journal of business research : JBR 68 (2015) 6, pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917
Cover Image
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 68 (2015) 6, pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Cover Image
The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra; Chatzipanagiotou, Kalliopi; … - In: Journal of business research : JBR 111 (2020), pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
Cover Image
Measuring the effectiveness of facility naming rights sponsorships
Martin, David S.; Bourdeau, Brian L.; Stephan, John - In: Journal of business research : JBR 110 (2020), pp. 51-64
Persistent link: https://www.econbiz.de/10012237822
Cover Image
Inferring brand integrity from marketing communications : the effects of brand transparency signals in a consumer empowerment context
Cambier, Fanny; Poncin, Ingrid - In: Journal of business research : JBR 109 (2020), pp. 260-270
Persistent link: https://www.econbiz.de/10012238060
Cover Image
"If I give you my emotion, what do I get?" : conceptualizing and measuring the co-created emotional value of the brand
Mingione, Michela; Cristofaro, Matteo; Mondi, Daniele - In: Journal of business research : JBR 109 (2020), pp. 310-320
Persistent link: https://www.econbiz.de/10012238074
Cover Image
Does gamification affect brand engagement and equity? : a study in online brand communities
Xi, Nannan; Hamari, Juho - In: Journal of business research : JBR 109 (2020), pp. 449-460
Persistent link: https://www.econbiz.de/10012238105
Cover Image
The interactive effect of power distance belief and consumers' status on preference for national (vs. private-label) brands
Wang, Jiexin; Torelli, Carlos J.; Lalwani, Ashok K. - In: Journal of business research : JBR 107 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012156656
Cover Image
From happy consumption to possessive bonds : when positive affect increases psychological ownership for brands
Thürridl, Carina; Kamleitner, Bernadette; Ruzeviciute, Ruta - In: Journal of business research : JBR 107 (2020), pp. 89-103
Persistent link: https://www.econbiz.de/10012156721
Cover Image
When accidents are good for a brand
Gaustad, Tarje; Utgård, Jakob; Fitzsimons, Gavan J. - In: Journal of business research : JBR 107 (2020), pp. 153-161
Persistent link: https://www.econbiz.de/10012156729