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Investigating firm level drivers of salesperson brand identification
Allison, Lee; Flaherty, Karen E. - In: Journal of business research : JBR 121 (2020), pp. 154-169
Persistent link: https://www.econbiz.de/10012417335
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Materialism, cosmopolitanism, and emotional brand attachment : the roles of ideal self-congruity and perceived brand globalness
Fastoso, Fernando; González-Jiménez, Héctor - In: Journal of business research : JBR 121 (2020), pp. 429-437
Persistent link: https://www.econbiz.de/10012417364
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Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko; Harrigan, Paul; Soutar, Geoffrey N.; … - In: Journal of business research : JBR 121 (2020), pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
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The influence of a retail store manager in developing frontline employee brand relationship, service performance and customer loyalty
Jung, Jin Ho; Yoo, Jay Jaewon; Arnold, Todd J. - In: Journal of business research : JBR 122 (2021), pp. 362-372
Persistent link: https://www.econbiz.de/10012420421
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Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van; Reijmersdal, Eva A. van; Smit, … - In: Journal of business research : JBR 122 (2021), pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
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Marketing-to-Millennials : Marketing 4.0, customer satisfaction and purchase intention
Dash, Ganesh; Kiefer, Kip; Paul, Justin - In: Journal of business research : JBR 122 (2021), pp. 608-620
Persistent link: https://www.econbiz.de/10012420451
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Branding the hotel industry : the effect of step-up versus step-down brand extensions
Hultman, Magnus; Papadopoulou, Christina; Oghazi, Pejvak; … - In: Journal of business research : JBR 124 (2021), pp. 560-570
Persistent link: https://www.econbiz.de/10012493927
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Improving fit perceptions for an incongruent sponsorship : associating a sports property to a brand via analogical articulation
Madrigal, Robert; King, Jesse - In: Journal of business research : JBR 124 (2021), pp. 731-738
Persistent link: https://www.econbiz.de/10012494008
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The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix; Breuer, Christoph - In: Journal of business research : JBR 124 (2021), pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
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Talent or popularity : what drives market value and brand image for human brands?
Hofmann, Julian; Schnittka, Oliver; Johnen, Marius; … - In: Journal of business research : JBR 124 (2021), pp. 748-758
Persistent link: https://www.econbiz.de/10012494015