Investigating firm level drivers of salesperson brand identification
Lee Allison, Karen E. Flaherty
| Year of publication: |
2020
|
|---|---|
| Authors: | Allison, Lee ; Flaherty, Karen E. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 121.2020, p. 154-169
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| Subject: | Brand engagement | Brand identification | Relationship investments | Sales rewards | Salesperson | Verkaufspersonal | Salespeople | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.08.030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012417335