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The four P's in social simulation, a perspective on how marketing could benefit from the use of social simulation
Jager, Wander - In: Journal of business research : JBR 60 (2007) 8, pp. 868-875
Persistent link: https://www.econbiz.de/10003499837
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Targeting and timing promotional activities: an agent-based model for the takeoff of new products
Delre, S. A.; Jager, Wander; Bijmolt, Tammo H. A.; … - In: Journal of business research : JBR 60 (2007) 8, pp. 826-835
Persistent link: https://www.econbiz.de/10003499753
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Targeting and timing promotional activities: An agent-based model for the takeoff of new products
Delre, S.A.; Jager, W.; Bijmolt, T.H.A.; Janssen, M.A. - In: Journal of business research : JBR 60 (2007) 8, pp. 826-835
Persistent link: https://www.econbiz.de/10007744836
Cover Image
The four P's in social simulation, a perspective on how marketing could benefit from the use of social simulation
Jager, Wander - In: Journal of business research : JBR 60 (2007) 8, pp. 868-875
Persistent link: https://www.econbiz.de/10007744832
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Complexities in markets: Introduction to the special issue
Gilbert, Nigel; Jager, Wander; Deffuant, Guillaume; … - In: Journal of business research : JBR 60 (2007) 8, pp. 813-815
Persistent link: https://www.econbiz.de/10007744838