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The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
Porcu, Lucia; Barrio-García, Salvador del; Kitchen, … - In: Journal of business research : JBR 119 (2020), pp. 435-443
Persistent link: https://www.econbiz.de/10012417010
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Sharing but caring : location based mobile applications (LBMA) and privacy protection motivation
Rodríguez-Priego, Nuria; Porcu, Lucia; Kitchen, Philip J. - In: Journal of business research : JBR 140 (2022), pp. 546-555
Persistent link: https://www.econbiz.de/10013040682
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Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?
Sharifah Faridah Syed Alwi; Kitchen, Philip J. - In: Journal of business research : JBR 67 (2014) 11, pp. 2324-2336
Persistent link: https://www.econbiz.de/10010401986
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Sustainability and differentiation : understanding materiality from the context of Indian firms
Nishant, Rohit; Goh, Mark; Kitchen, Philip J. - In: Journal of business research : JBR 69 (2016) 5, pp. 1892-1897
Persistent link: https://www.econbiz.de/10011451572
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New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa; Sharifah Faridah Syed Alwi; Kitchen, … - In: Journal of business research : JBR 109 (2020), pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
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The role of corporate identity in CSR implementation : an integrative framework
Tourky, Marwa; Kitchen, Philip J.; Shaalan, Ahmed - In: Journal of business research : JBR 117 (2020), pp. 694-706
Persistent link: https://www.econbiz.de/10012288093
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The effects of gamified customer benefits and characteristics on behavioral engagement and purchase : evidence from mobile exercise application uses
Jang, Seongsoo; Kitchen, Philip J.; Kim, Jinwon - In: Journal of business research : JBR 92 (2018), pp. 250-259
Persistent link: https://www.econbiz.de/10011925454
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Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea; Jin, Zhongqi; Gupta, Suraksha; … - In: Journal of business research : JBR 89 (2018), pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
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Psychological empowerment and creative performance : Mediating role of thriving and moderating role of competitive psychological climate
Sahadev, Sunil; Chang, Kirk; Malhotra, Neeru; Kim, Ji-Hee; … - In: Journal of business research : JBR 170 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014534994
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A review of three decades of academic research on brand equity : a bibliometric approach using co-word analysis and bibliographic coupling
Rojas-Lamorena, Álvaro J.; Barrio-García, Salvador del; … - In: Journal of business research : JBR 139 (2022), pp. 1067-1083
Persistent link: https://www.econbiz.de/10013194337