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Firm-level capabilities towards big data value creation
Brinch, Morten; Gunasekaran, Angappa; Wamba, Samuel Fosso - In: Journal of business research : JBR 131 (2021), pp. 539-548
Persistent link: https://www.econbiz.de/10012545085
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Resource management in big data initiatives : processes and dynamic capabilities
Braganza, Ashley; Brooks, Laurence; Nepelski, Daniel; … - In: Journal of business research : JBR 70 (2017), pp. 328-337
Persistent link: https://www.econbiz.de/10011620491
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Continuance use intention of cloud computing : innovativeness and creativity perspectives
Ratten, Vanessa - In: Journal of business research : JBR 69 (2016) 5, pp. 1737-1740
Persistent link: https://www.econbiz.de/10011450980
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Agile logic for SaaS implementation : capitalizing on marketing automation software in a start-up
Mero, Joel; Leinonen, Miira; Makkonen, Hannu; … - In: Journal of business research : JBR 145 (2022), pp. 583-594
Persistent link: https://www.econbiz.de/10013197930
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The emerging Cloud Dilemma : balancing innovation with cross-border privacy and outsourcing regulations
Gozman, Daniel; Willcocks, Leslie - In: Journal of business research : JBR 97 (2019), pp. 235-256
Persistent link: https://www.econbiz.de/10012002955
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Understanding and exploring the value co-creation of cloud computing innovation using resource based value theory : an interpretive case study
Jyoti, Choudrie; Efpraxia, Zamani - In: Journal of business research : JBR 164 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014303992
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Segmentation approaches in data-mining: a comparison of RFM, CHAID, and logistic regression
McCarty, John A.; Hastak, Manoj - In: Journal of business research : JBR 60 (2007) 6, pp. 656-662
Persistent link: https://www.econbiz.de/10003487052
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Improving survey research using diagrams of data structure
Liu, Hsi-lin; Lin, Yann-Jou; Wang, Yu-Wen; Wu, Wu-Chung - In: Journal of business research : JBR 65 (2012) 1, pp. 51-58
Persistent link: https://www.econbiz.de/10009549725
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Golden rule of forecasting : be conservative
Armstrong, Jon Scott; Green, Kesten C.; Graefe, Andreas - In: Journal of business research : JBR 68 (2015) 8, pp. 1717-1731
Persistent link: https://www.econbiz.de/10011317073
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A soft-computing-based method for the automatic discovery of fuzzy rules in databases : uses for academic research and management support in marketing
Orriols-Puig, Albert; Martínez-López, Francisco J.; … - In: Journal of business research : JBR 66 (2013) 9, pp. 1332-1337
Persistent link: https://www.econbiz.de/10009756007