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A new way to guide consumer's choice : retro-cueing alters the availability of product information in memory
Krefeld-Schwalb, Antonia; Rosner, Agnes - In: Journal of business research : JBR 111 (2020), pp. 135-147
Persistent link: https://www.econbiz.de/10012237789
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The visual ecology of product packaging and its effects on consumer attention
Orquin, Jacob L.; Bagger, Martin P.; Lahm, Erik Stoltenberg - In: Journal of business research : JBR 111 (2020), pp. 187-195
Persistent link: https://www.econbiz.de/10012237799
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Heads up : head movements during ad exposure respond to consumer goals and predict brand memory
Pieters, Rik; Wedel, Michel - In: Journal of business research : JBR 111 (2020), pp. 281-289
Persistent link: https://www.econbiz.de/10012237814
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"The struggle isn't real" : how need for cognitive closure moderates inferences from disfluency
Wu, Ruomeng; Shah, Esta D.; Kardes, Frank R. - In: Journal of business research : JBR 109 (2020), pp. 585-594
Persistent link: https://www.econbiz.de/10012238132