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Corporate Reputation and C2C W...
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Corporate reputation
85
Firmenimage
85
Consumer behaviour
53
Konsumentenverhalten
53
Internet
52
Reputation
34
Brand management
30
Markenführung
30
Viral marketing
26
Virales Marketing
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Brand image
24
Markenimage
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Öffentlichkeitsarbeit
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Brand architecture
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Markenarchitektur
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Relationship marketing
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Word-of-mouth
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Marketingmanagement
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Online-Handel
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Customer satisfaction
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Kundenzufriedenheit
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Dienstleistungsqualität
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Personality psychology
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Persönlichkeitspsychologie
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Service quality
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Melewar, T. C.
9
Foroudi, Pantea
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4
Gupta, Suraksha
4
Laroche, Michel
4
Walsh, Gianfranco
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Balaji, M. S.
3
Balmer, John M. T.
3
Balmer, John M.T.
3
Jin, Zhongqi
3
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3
Yu, Tiffany Hui-Kuang
3
Ageeva, Elena
2
Beatty, Sharon E.
2
Chandon, Jean-Louis
2
Chang, Young Bong
2
Chebat, Jean-Charles
2
Chen, Weifeng
2
Crisafulli, Benedetta
2
Harrison-Walker, L. Jean
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He, Xinming
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Jeon, Byung Joo
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Jones, Joseph
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Journal of business research : JBR
Online Information Review
312
Telecommunications policy : the international journal of digital economy, data sciences and new media
219
SpringerLink / Bücher
144
Corporate reputation review : an international journal
138
Aslib Proceedings
125
NBER working paper series
107
Journal of business ethics : JOBE
103
Journal of retailing and consumer services
101
Working paper / National Bureau of Economic Research, Inc.
101
Information economics and policy : IEP
100
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95
Strategic Direction
90
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88
Journal of Documentation
83
Industrial Management & Data Systems
82
Technological forecasting & social change : an international journal
74
CESifo working papers
71
The journal of brand management : an international journal
71
Marketing Intelligence & Planning
67
Journal of Consumer Marketing
66
The Bottom Line
65
Discussion paper series / IZA
62
European Journal of Marketing
60
IZA Discussion Papers
58
Economics Papers from University Paris Dauphine
57
Corporate communications : an international journal
56
Management science : journal of the Institute for Operations Research and the Management Sciences
53
International journal of business information systems : IJBIS
50
Post-Print / HAL
50
Information systems research : ISR
49
Applied economics letters
48
Journal of internet commerce
48
International Journal of Retail & Distribution Management
47
Kom / Kommission der Europäischen Gemeinschaften
46
Electronic commerce research
44
Gabler Edition Wissenschaft
44
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
44
European research studies
43
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
156
USB Cologne (EcoSocSci)
1
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1
Online corporate reputation : a panel data approach and a reputation index proposal applied to the banking sector
Ramos, Célia M. Q.
;
Casado-Molina, Ana-María
- In:
Journal of business research : JBR
122
(
2021
),
pp. 121-130
Persistent link: https://www.econbiz.de/10012420349
Saved in:
2
C2C interactions creating value in the Route of Santiago
Llinares Millán, Carmen
;
Garzon, Dolores
;
Navarro, Susana
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5448-5455
Persistent link: https://www.econbiz.de/10011590482
Saved in:
3
Consumer-driven racial stigmatization : the moderating role of race in online consumer-to-consumer reviews
Azer, Jaylan
;
Anker, Thomas Boysen
;
Taheri, Babak
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014227809
Saved in:
4
Consumers telling consumption stories : word-of-mouth and retrospective evaluations
Cowley, Elizabeth
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10010379284
Saved in:
5
Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?
Sharifah Faridah Syed Alwi
;
Kitchen, Philip J.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2324-2336
Persistent link: https://www.econbiz.de/10010401986
Saved in:
6
WOM antecedents in backpacker travelers
Alves, Sandra
;
Abrantes, José Luís
;
Antunes, Maria José
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1851-1856
Persistent link: https://www.econbiz.de/10011451037
Saved in:
7
Achieving tourist loyalty through destination personality, satisfaction, and identification
Hultman, Magnus
;
Skarmeas, Dionysis
;
Oghazi, Pejvak
; …
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2227-2231
Persistent link: https://www.econbiz.de/10011388292
Saved in:
8
Brand equity and the exacerbating factors of product innovation failure evaluations : a communication effect perspective
Liao, Shuling
;
Cheng, Colin C. J.
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2919-2925
Persistent link: https://www.econbiz.de/10010235274
Saved in:
9
Making word-of-mouth impactful : why consumers react more to WOM about experiential than material purchases
Bastos, Wilson
;
Moore, Sarah G.
- In:
Journal of business research : JBR
130
(
2021
),
pp. 110-123
Persistent link: https://www.econbiz.de/10012544769
Saved in:
10
Standardized vs. customized firm-initiated interactions : their effect on customer gratitude and performance in a B2B context
Ruz-Mendoza, Miguel Á.
;
Trifu, Andreea
;
Cambra-Fierro, …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 341-353
Persistent link: https://www.econbiz.de/10012590245
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