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Defending the rules : how exposure to immoral behavior influences the boundary preference
Chang, En-Chung; Xie, Chunya; Fan, Xiaomeng - In: Journal of business research : JBR 139 (2022), pp. 654-663
Persistent link: https://www.econbiz.de/10013194266
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The brand, the persona and the algorithm : how datafication is reconfiguring marketing work
Aimé, Isabelle; Berger-Rémy, Fabienne; Laporte, Marie-Eve - In: Journal of business research : JBR 145 (2022), pp. 814-827
Persistent link: https://www.econbiz.de/10013197955
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Perceived design affordance of new products : scale development and validation
El Amri, Dhouha; Akrout, Houcine - In: Journal of business research : JBR 121 (2020), pp. 127-141
Persistent link: https://www.econbiz.de/10012417332