Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing in a digital world
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
323
Marketingmanagement
323
Digitization
174
Digitalisierung
173
Marketing
163
Consumer behaviour
109
Konsumentenverhalten
109
Innovation
85
Firm performance
69
Unternehmenserfolg
69
Relationship marketing
57
Beziehungsmarketing
56
Brand management
54
Markenführung
54
Digital transformation
50
Organisatorischer Wandel
47
Organizational change
47
Social Web
47
Social web
47
Strategic management
44
Strategisches Management
44
Business start-up
41
Innovation management
41
Innovationsmanagement
41
KMU
41
SME
41
Unternehmensgründung
41
Entrepreneurship
39
Market orientation
38
Brand image
37
Markenimage
37
Digitalization
35
Internet marketing
35
Online-Marketing
35
Entrepreneurship approach
34
E-commerce
32
Electronic Commerce
32
Business model
28
Competitive advantage
28
Geschäftsmodell
28
more ...
less ...
Online availability
All
Undetermined
410
Free
8
Type of publication
All
Article
591
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
597
Aufsatz in Zeitschrift
597
Collection of articles of several authors
16
Sammelwerk
16
Conference paper
4
Konferenzbeitrag
4
Conference proceedings
2
Konferenzschrift
2
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
599
Author
All
Ko, Eunju
10
Parida, Vinit
9
Laroche, Michel
6
Lim, Weng Marc
6
Paul, Justin
6
Vrontis, Demetris
5
Bresciani, Stefano
4
Huarng, Kun-Huang
4
Kim, Kyung Hoon
4
Kraus, Sascha
4
Mariani, Marcello M.
4
Schiavone, Francesco
4
Sharma, Piyush
4
Sivakumar, K.
4
Wincent, Joakim
4
Zhou, Kevin Zheng
4
Abbas Mardani
3
Baumgarth, Carsten
3
Broekhuis, Manda
3
Chatterjee, Sheshadri
3
Chaudhuri, Ranjan
3
El-Bassiouny, Noha
3
Festa, Giuseppe
3
Hunt, Shelby D.
3
Jafari, Aliakbar
3
Kim, Sang Jin
3
Kohtamäki, Marko
3
Kowalkowski, Christian
3
Madhavaram, Sreedhar
3
Malshe, Avinash
3
Miles, Morgan P.
3
Murphy, Patrick E.
3
Oghazi, Pejvak
3
Pereira, Vijay
3
Sakka, Georgia
3
Sandıkçı, Özlem
3
Sjödin, Rönnberg David
3
St. Davčik, Nebojša
3
Thrassou, Alkis
3
Wirtz, Jochen
3
more ...
less ...
Published in...
All
Journal of business research : JBR
SpringerLink / Bücher
682
Springer eBook Collection
612
Industrial marketing management : the international journal for industrial and high-tech firms
360
Technological forecasting & social change : an international journal
257
Europäische Hochschulschriften / 5
230
Journal of strategic marketing
214
Journal of Food Distribution Research
208
European journal of marketing : EJM
188
Journal of marketing management : MM
181
Journal of the Academy of Marketing Science
153
The journal of business & industrial marketing
148
Journal of marketing
145
Management Science
134
Management science : journal of the Institute for Operations Research and the Management Sciences
131
Journal of Agricultural and Applied Economics
130
essentials
127
Gabler Edition Wissenschaft
126
Lehrbuch
126
Research
124
Finance research letters
121
Marketing intelligence & planning
114
Springer eBook Collection / Business and Economics
114
Journal of retailing and consumer services
113
Journal of marketing communications
110
Premier reference source
108
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
103
HMD : Praxis der Wirtschaftsinformatik
101
Business horizons
98
International Food and Agribusiness Management Review
94
Journal of open innovation : technology, market, and complexity
88
Journal of marketing education : JME
87
Springer eBooks / Business and Economics
86
European research studies
84
Agricultural Economics Reports
80
Amber Waves
80
Marketing theory
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
Journal of digital banking
79
Cogent business & management
78
more ...
less ...
Source
All
ECONIS (ZBW)
599
Showing
1
-
10
of
599
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Market mash ups : the process of combinatorial market innovation
Geiger, Susi
;
Kjellberg, Hans
- In:
Journal of business research : JBR
124
(
2021
),
pp. 445-457
Persistent link: https://www.econbiz.de/10012493944
Saved in:
2
Marketing
in a data-driven digital world : implications for the role and scope of
marketing
Shah, Denish
;
Murthi, B. P. S.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 772-779
Persistent link: https://www.econbiz.de/10012494173
Saved in:
3
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
4
Omni-channel
marketing
strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
5
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
6
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
7
Entrepreneurial orientation,
marketing
capabilities and performance : the moderating role of competitive intensity on Latin American international new ventures
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2040-2051
Persistent link: https://www.econbiz.de/10011471672
Saved in:
8
Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance
Mena, Jeannette A.
;
Hult, G. Tomas M.
;
Ferrell, Odies C.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 531-543
Persistent link: https://www.econbiz.de/10011980418
Saved in:
9
Sensory stimulation for sensible consumption : multisensory
marketing
for e-tailing of ethical brands
Yoganathan, Vignesh
;
Osburg, Victoria-Sophie
;
Akhtar, …
- In:
Journal of business research : JBR
96
(
2019
),
pp. 386-396
Persistent link: https://www.econbiz.de/10011981085
Saved in:
10
Entrepreneurial
marketing
dimensions and SMEs performance
Sadiku-Dushi, Nora
;
Dana, Leo Paul
;
Ramadani, Veland
- In:
Journal of business research : JBR
100
(
2019
),
pp. 86-99
Persistent link: https://www.econbiz.de/10012023781
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
